About Us

Our Story

We're Lily and Ruby — two friends who bonded over coffee, long conversations, and a shared frustration: why was it so hard to find clothes that felt as good as they looked?

We'd spent years searching for pieces that were comfortable enough for real life, stylish enough to feel confident in, and made with the kind of quality that lasts. So we decided to stop searching — and start building. Right here in Toronto.

Lily & Ruby was born from that simple idea. A brand rooted in the heart of Toronto, made for women who value comfort, quality, and timeless style. Pieces that don't ask you to change who you are, but gently move with you through every stage of life — whether you're strolling through High Park, meeting friends for brunch in Yorkville, or simply enjoying a quiet morning at home.

Every item in our collection is handpicked with one question in mind: would we wear this ourselves? If the answer isn't an immediate yes, it doesn't make the cut.

This brand is our love letter to women who know that real confidence comes from feeling comfortable in your own skin.

With love,
Lily & Ruby